Case Study · Panel Haus (SIP Land Pty Ltd) · 2026
PANELHAUS
Growth & Marketing
Foundation Build
Foundation Build
Full marketing function built from zero — brand, systems, pipeline, and team — in 45 days.
| 45Days | 7+Workstreams | 95%Publishing Rate | AU$130KMarket Value |
The faster, smarter way to build.
01 — Engagement Overview
Starting from zero.
Mar–Apr 2026Engagement Period |
$0Prior Marketing Foundation |
100%Built From Scratch |
Scope of work delivered
| Brand & Identity | 100% | |
| Website Strategy & UX | 100% | |
| Social Media System | 100% | |
| Pipeline & Lead Capture | 85% | |
| Systems & Operations | 100% | |
| Team & Vendor Management | 95% | |
| Founders Advisory | 80% | |
| Founders’ Personal Brand | 80% |
02 — 45-Day Timeline
How the foundation was built.
Phase 1 — Foundation · Days 1–30
Goal: Get the house in order before pushing for growth. Every decision in Phase 2 depends on the groundwork laid here.
Week 1 · Days 1–7
Digital Touchpoints Audit
Audited all Panel Haus digital assets — website, social profiles, branding, and lead capture performance. Identified gaps, inconsistencies, and priority actions across every touchpoint.
Brand AuditGap AnalysisDigital Review
Week 1 · Days 3–7
Branding Guidelines
Formalised the full Panel Haus brand system — logo usage, colour palette, typography, tone of voice, messaging hierarchy, taglines, and keywords. Delivered as a complete Brand Book.
Brand BookColour SystemTypographyTone of Voice
Week 1–2 · Days 5–14
Assets Centralisation
Built a Single Source of Truth for all brand assets — logos, photos, templates, and project documentation — in a shared Drive accessible to the full team and all vendors.
Single Source of TruthAsset LibraryTeam Access
Week 1–2 · Days 7–14
Conversion Points + Sales Roadmap
Defined key conversion points across the website. Mapped what actions visitors and leads need to take. Built the UX framework and UI guide to direct the full website revamp around these priorities.
UX FrameworkUI GuideSales RoadmapConversion Map
Week 2–4 · Days 10–30
Hiring & Vendor Coordination
Identified staffing gaps, hired and onboarded a Social Media Manager. Coordinated all external vendors, managed contracts, timelines, and deliverables. Established a regular monthly sync cadence with all partners.
SM Manager HiredVendor OnboardingMonthly Sync
Week 2–4 · Days 10–30
Website Overhaul
Directed full website rebuild around defined conversion points. Wrote all content and copy across every page — including technical pages, product specifications, and project showcases. Managed the development vendor end-to-end.
Full CopywritingContent DirectionDev Management
Week 3 · Days 15–21
Social Media Setup
Optimised all social profiles. Defined target audience segments, content pillars, and posting strategy. Built and launched a 90-day content calendar with 95% publishing adherence from day one.
Profile Optimisation90-Day Calendar95% Adherence
Week 4 · Days 22–30
SOPs & Workflows
Documented all core operating processes — marketing sync rhythm, reporting structure, communication lines, and digital credentials. Built the ClickUp workstation and full database infrastructure.
SOPsClickUp SetupMarketing PulseDatabase
✦ Day 30 Checkpoint — Foundation Complete
Brand, website, SOPs, and team structure in place. Ready to shift into growth mode.
Phase 2 — Growth · Days 31–45
Goal: Build the systems and campaigns that start to generate, capture, and convert inbound leads at scale.
Week 5 · Days 31–37
Finalise Website Contents
Polished all technical pages — specification sheets, installation guides, and case studies for all featured projects. All content verified against Panel Haus brand voice and technical accuracy standards.
Spec SheetsInstallation GuidesCase Studies
Week 6 · Days 38–45
Go High Level CRM Setup
Configured Go High Level from scratch — CRM pipeline, contact database, calendar and booking system, sub-account structure, landing page templates, intake forms, lead capture touchpoints, inquiry routing rules, instant response triggers, and first automation sequences.
CRM PipelineLead CaptureAutomationsBooking System
03 — Key Accomplishments
What was built and delivered.
|
Brand & Identity
✓Full business and brand audit with actionable gap analysis
✓New logo, Brand Book, and complete visual identity system
✓Colour palette, typography, tone of voice, messaging hierarchy
✓Keywords, taglines, and positioning statements
✓Single Source of Truth asset library for team and vendors
|
Website & UX
✓UX framework and UI style guide for full website revamp
✓Full website copywriting across all pages
✓Technical pages: spec sheets, installation guides, case studies
✓Conversion point mapping and sales roadmap
✓Website development vendor managed end-to-end
|
|
Social Media
✓Social Media Manager hired, briefed, and onboarded
✓All social profiles optimised and on-brand
✓90-day content calendar built and live
✓95% publishing adherence from launch
✓SOPs reducing time-to-publish for all new content
|
Pipeline & Lead Capture
✓Go High Level CRM configured from scratch
✓Lead capture touchpoints and inquiry routing built
✓Booking system, calendar, and intake forms setup
✓First automation sequences initiated
✓Inbound lead system ready for campaigns
|
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Systems & Operations
✓ClickUp workstation and full database infrastructure
✓Marketing Pulse meeting rhythm established
✓SOPs for all core marketing processes
✓Digital credentials and internal references documented
✓Reporting structure and communication protocol
|
Team, Vendors & Advisory
✓All outsourced resources mapped and onboarded
✓Vendor contracts, timelines, and deliverables managed
✓Monthly sync cadence with all external partners
✓Founders advisory across brand, positioning, and strategy
✓Founders’ personal brand strategy initiated
|
04 — Impact & Value
What this engagement is worth.
45Days to Full Foundation |
~82%Cost Savings vs Market |
7+Functions Delivered |
Australian market benchmark
Growth Marketing Manager — Australian market rateAU$130,000/yr
This engagement delivered the equivalent of a senior Australian marketing hire — brand, systems, pipeline, team, and advisory — at a fraction of market cost. Project pricing is tailored to scope and available on request.
Dr. Rolando Jhay Gaspar Jr., DPA, IAC-CC
Growth & Marketing Consultant
Available for project-based, retainer, and fractional CMO engagements. Specialising in building marketing foundations for early-stage businesses in Australia and Asia.
Towards a more sustainable build.
Jhayography 